Mastering Social Media
Social Media Marketing is one of the greatest opportunities that every business has, but it can sometimes be tricky to get started. Here is a collection of tips and tricks to get your social media working for you.
Four steps to Social Media Success
● Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)?
● Understand the ‘internal questions’ your customers might have, meaning what are the obstacles that stand in the way of a customer buying from you. If you understand this then you can create content that answers these questions.
● Establish what platforms your customers live on. Different demographics favour different platforms and each platform has its own ‘culture’.
● Ensure you communicate with your customers using an appropriate tone. Take Skinny mobile and Spark as an example. They are owned by the same company and broadly speaking they deliver the same product. However, they communicate with their customers in a completely different way.
Mastering the art of Instagram
If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform. With a more visual format, it’s also one of the easiest to get right. Here’s the latest insight from Insta expert, Tasha Meys, who co-hosts the top ranked Instagram podcast: Ace The Gram.
Q: Does every business need to use Instagram?
A: If you're a ‘business to customer’ business and not utilising Instagram, you're missing out on valuable marketing opportunities. Not only does Instagram allow you to get in front of people in a place where they're already scrolling (unlike a website) but people often use Instagram as social proofing* pre or post purchase.
Q: How is it good for your bottom line?
A: For many brands we know, Instagram is one of their primary traffic drivers to their website. It can easily translate directly to sales or act as a powerful community builder for your brand.
Q: What makes the best content?
A: Your content will only perform well if it's giving value to your audience in some form. This could be through humour, aspiration, education, creativity, or inspiration.
Q: Do I need to be a pro camera person?
A: If you're a super high-end brand where your target audience expects high-end content, then yes. Otherwise just match your content to your brand personality.
Q: What are some tips and tricks?
A: Use reels. They're the best way to grow right now as they're shown to more people than your followers and the algorithm loves them.
Q: What makes it easier for business owners?
A: Schedule posts so you don't have to spend your life on Instagram. Batch content from photoshoot days then schedule them.
Q: Where should business owners go for inspiration?
A: Spend time mindfully on Instagram and pay attention to which brands and people you enjoy following. Analyse why you like their content and brainstorm how you could use that inspiration to uplevel your own strategy.
*Social proofing is an extra check to get a feel for a brand. It can cause a feeling of unease or distrust if a business doesn’t have an Instagram account or if they have a ‘bad Instagram’ while an account with great photos reinforces positive feelings and trust.
Take a targeted approach with Facebook
Gone are the scattergun style leaflet drops. Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways.
Core Audiences: Define an audience based on criteria
such as age, interests, and geography.
Custom Audiences: Get back in touch with people who have engaged with your business.
Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.
It’s recommended you post 1-3 posts per week (minimum) to touch base with your customers.
Hopefully these tips have given you some clarity on how to get started on your social media marketing! If you have any further questions or want to take your marketing to the next level, please don’t hesitate to get in touch with us.