Building A More Sustainable Business

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Sustainability is a popular buzzword these days, but what does it actually mean for us as business owners? While many of us may feel our businesses are not large contributors to global warming, there are many things that we can do that will help us play our part, however big or small, in helping to create a greener business. There’s no pressure to get it all happening overnight but if we all start somewhere, then together we can do something that can make a positive impact on our planet.

Six simple ways to make your business more sustainable 

 

 

  • Put your green mission on paper. What does sustainability mean to your team, company, industry, and clients? Developing a short mission statement establishes your priorities and gets everyone on the same page.

  • Partner up for the planet. Why not share a percentage of your profits with environmental non-profits or green initiatives? It makes a positive difference, and your business will become more attractive to eco-conscious customers.

 

  • Ask for help. You’re not expected to become an eco-expert instantly. Talk to the Sustainable Business Network for advice or approach your local Council.

  • Get inspired. From engineers to beekeepers, lots of small to medium Kiwi businesses are doing their part for the environment. Read their award-winning stories here.

  • Watch out for green-washing. It’s important to be diligent about the products and services you’re offering if you’re flying the sustainability flag. Look out for green-washing, which is when a product is environmentally friendly in one way but harms the planet in others.

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